INTERIOR DESIGN MAGAZINE

EXPO MILAN 2015: LET’S START FROM ZERO
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EXPO MILAN 2015: LET’S START FROM ZERO

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The famous Expo 2015 is taking place in Milan and..It’s just 500 meters away from where I live. His popular Tree of Life – the beautiful artificial tree designed by Marco Balich – is inspiring my nights with its music and choreography.

Expo 2015 is a great opportunity for Italy and we can’t avoid to talk about it. But why is it so special?

Over this six-month period, the city of Milan becomes a global showcase where more than 140 participating countries show the best of their technology that offers a concrete answer to a vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the Planet and its equilibrium.

We certainly share the main theme “ Feeding the Planet – Energy for life” but – as “ archilovers”  – we are more interested at the exhibition’s architectural point of view.

Starting with the Pavilion Zero that provides an introduction to the Expo Milano 2015 Site. Designed by Michele De Lucchi and Davide Rampello, Pavilion Zero takes the visitor on a captivating journey to explore the rituals of food consumption.

The pavilion’s exterior shape would mimic the line of the Euganei Hills, a rural area based in Veneto – one of the Northern Italy’s regions.

When you enter inside it seems to be in a cave. Everything is surrounded by darkness.

The entrance is a reproduction of a Renaissance Italian library. With thousands of wood drawers, it represents the idea to guard the food’s tradition and memory. After this monumental wall, starts the real journey through the food’s history and the methods we used to produce our food.

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The focus on the second room is a real tree positioned in the middle of the space. You can see its body but not its head. The foliage and the main part break the room’s ceiling and go outside to symbolise the supremacy of Nature on human society.

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Going ahead, in the third room, you find another wall made by Plexiglas food containers. Each container contains a particular seed. Here you can find all the seeds of the world – just to demonstrate the enormous wealth our Earth is capable to offer us.

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The tour continues in another room, dedicated to all the animals species that humans use for food.

And at the end of this historical journey, in the complete darkness of the pavilion’s rooms, we walk again through another door and…you see the light.  Now you are outside – in the pavilion’s square. From here we can clearly see the Hills’s shape and the tree’s foliage.

Until a few months ago 80 tables in kauri were located in this same square (see post in the archive!). All together they recreated the shape of Pangea. Now this installation has been moved out of the pavilion along the decumanus (the main axis road that runs through the whole exhibition).

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But the journey doesn’t end here. There are a lot of other sections to visit.

An artificial reconstruction of a rural environment is taking place in the next room. This is the point where everything starts. There are also archaeological jars and bottles and authentic materials from the ancient era. After that you land in another artificial reconstruction, but this is one wants to represent the industrial revolution: you will find the typical American farm and the reconstruction of an Italian industrial village, Crespi sull’Adda.

 

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The last stop in our journey is the latest room, where you can find a giant projection symbolising the world food stock exchange. Every second are projected food prices and its consumption.

But the final message is not negative. It a positive message: it’s a message of hope for the next generation and future. The Expo 2015 wants to propose positive agricultural models, companies that have created real excellences.

And this was just  the first pavilion. If you have enjoyed the post…follow us in the next months to take a journey with us in the Expo’s heart.

This post is also available in: Italian

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